Pug is an open-source product analytics platform released under AGPL-3.0. It records page views, clicks, scrolls and custom events, builds unified user profiles, and answers product questions with trends, funnels, retention and user-flow reports. Autocapture reduces the upfront instrumentation work that slows down analytics adoption.
Teams can self-host the whole stack for full data control or start on the managed Pug Cloud. The project presents itself as a straightforward, privacy-friendlier alternative to commercial product analytics suites, aimed at teams that want their event data to stay on infrastructure they own.
