Potio is a pricing consultancy for SaaS and AI companies that need to rethink how they charge customers. Its service covers the pricing model, value metrics, packaging, price points and communication. The engagement includes workshops and conversations with a client's stakeholders, with support for rollout planning and internal communication once a new model is ready. The company positions this as hands-on work with the team rather than a software dashboard or an automated pricing engine.
The homepage identifies founder Serge Herkül as the person delivering the consulting and describes its target customers as post-product-market-fit businesses without a dedicated pricing team. Its stated focus includes product-led and hybrid sales models, for both business and consumer software. Potio also offers a free AI pricing-page audit that checks a submitted URL for common issues. The audit is a separate entry point from the paid consulting engagement. Teams considering the service should distinguish a review of their public pricing page from a full redesign involving their commercial data and internal decisions.
